For authors, paying to be part of an anthology work can be a wise marketing investment, whether that means paying a fee or contributing writing for free. A book can be an impressive calling card for attracting potential employers, clients, agents, speaking engagements and even more writing assignments.
As discussed earlier, being noted as being in the company of other recognized experts has value and can be a resume builder. Since all anthology authors will likely be promoting the book to their own networks, this can help get an author known in multiple new markets.
With content marketing (articles, blogs, reports, books, etc.) being the new marketing paradigm for many businesses online and offline, a book of this type can be an important part of these programs.
These benefits should be considered when evaluating costs to participate.
Tips for Successfully Participating in an Anthology Book
Balancing costs and expectations are key to successfully participating in an anthology book project. Keep these tips in mind:
- Remember Who Controls the Show. The editor and publisher are running this book project, even for “pay to play” projects. Understand that their requirements are established to make the entire project successful, not individual authors. Don’t be a prima donna! They can find other authors.
- Authors Must Market the Book, Too. While the publisher usually takes on the duties of marketing the final book, authors are also responsible for marketing the book to their own networks. Authors should purchase at least a small supply of copies make them for sale on their own websites, blogs and at events to help recoup the investment. This is particularly the case for projects where no royalty sharing or fee is paid to writers.
- Participate in Projects that Make Sense. All anthology books are not created equal! Sure, it’s impressive for an author to brag that he’s a published author. But if the project is off topic, then the investment could be wasted. However, if an author is trying to break into a new market that’s off the usual subjects, an anthology can be a stepping stone into the new territory. Also, realize that anthology books may not carry the same prestige as single-author or co-authored publications; they usually live or die on the reputation of the publisher/editor. So choose wisely.
- Sampling Marketing Strategy. Truly, a chapter or segment in an anthology is a sample of an author’s work. This gives readers a chance to get a taste of what the author and his work are all about. Make it so good they’ll want more!
Disclaimer: Any examples used are for illustrative purposes only and do not suggest affiliation or endorsement. The author/publisher has used best efforts in preparation of this article. No representations or warranties for its contents, either expressed or implied, are offered or allowed, and all parties disclaim any implied warranties of merchantability or fitness for your particular purpose. The advice, strategies, and recommendations presented herein may not be suitable for you, your situation or business. Consult with a professional adviser where and when appropriate. The author/publisher shall not be liable for any loss of profit or any other damages, including but not limited to special, incidental, consequential, or other damages. So by reading and using this information, you accept this risk.